Schema Markup Generator
Generate JSON-LD structured data for Google rich results. Supports Organization, LocalBusiness, Article, Product, FAQ, WebSite, and Recipe schemas.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>categorySchema Type
What is the Schema Markup Generator?
Schema markup is structured data (JSON-LD format) you embed in your HTML to tell search engines exactly what's on the page: this is a product, this is a recipe, this is an FAQ. Google uses it to render rich results (star ratings, prices, FAQ accordions, recipe cards). Sites with proper schema get cited in AI Overviews 35 to 40% more often than those without.
How to use the Schema Markup Generator
- 1
Pick a schema type
Organization for a company page, LocalBusiness for a brick-and-mortar store, Article for blog posts, Product for e-commerce listings, FAQ for question-and-answer sections, WebSite for the homepage.
- 2
Fill in the relevant fields
Each schema type shows the properties that matter for rich results: name, description, image, sameAs links, ratings, prices. Required fields have placeholders showing what Google expects.
- 3
Copy the JSON-LD
The output is a <script type="application/ld+json"> block ready to paste into your <head> (or before </body>). Multiple types can coexist on one page, each in its own script tag.
- 4
Validate before deploy
Paste the URL into Google's Rich Results Test (search.google.com/test/rich-results) or Schema.org's validator (validator.schema.org). Both flag missing required properties and warn about ones Google won't trust.
Frequently Asked Questions
What is Schema markup?
A vocabulary of structured-data types defined at schema.org and adopted by Google, Bing, Yandex, and others. Adding it to your HTML tells search engines what your content represents (Product? Recipe? Article? FAQ?), which lets them render rich results: star ratings, FAQ accordions, breadcrumbs, recipe cards. The data is invisible to users but read by crawlers and AI assistants.
Which format should I use?
JSON-LD. Google explicitly recommends it over the older Microdata and RDFa formats. JSON-LD lives in a <script type="application/ld+json"> tag in the <head> (or before </body>), separate from the visible HTML. That separation makes it easy to add, edit, and validate without touching your page layout.
How do I test my schema?
Two free official tools: Google Rich Results Test (search.google.com/test/rich-results) checks whether your markup is eligible for Google's specific rich result formats. Schema Markup Validator (validator.schema.org) checks general schema.org validity without Google's restrictions. Run both: the first tells you if Google will use it, the second tells you if it's correct schema.org.